When we started working on our FF Awards submission, we wanted to tell the story of a problem the payments industry has lived with for many years — often without naming it out loud.
How the video was created
The video was built around a deliberately minimalistic idea.
Every day, payments generate enormous volumes of data, yet the most important signals — around fees, costs and real profitability — often remain invisible.
This understanding shaped both the script and the visual language of the video. Instead of people or product demos, we used metaphors and abstract imagery — transaction flows, blind spots, leakage — and a simple idea: what you don’t see can cost the most.
“The central visual metaphor was a bucket — a cylindrical vessel with small holes through which its contents leak out. While a large stream of profit is being poured in from above, small leaks quietly eat away at your margin.”
The result was a short, focused video that reflects how many issuers and acquirers experience payment operations today: the problem is not a lack of data, but the absence of native analytics tools and actionable insights.
And it is especially meaningful for us that the jury — which included experts from the Bank of England, Bank of Ireland, Deutsche Bank and others — as well as the market, recognized and valued the problem.
You can watch the full submission video below.
About FF Awards
The FF Awards, established in 2021 by Fintech Finance News, celebrate global innovation across banking, payments and fintech. The annual ceremony in London brings together leading institutions and technology providers to recognise breakthrough products in more than 15 categories.
The link explores how recognition of this type of tool mirrors broader market issues.
